How To Define One’s Social Media Engagement Strategy
Social media engagement can be such an overwhelming task(s). What to add, which ones must you use and knowing how, when, where, and why to engage. And, of course this must be done in addition to your day job and your family life. I’ve just spent over 30 minutes bouncing around in tweet-land this morning. I decided to go from TweetDeck to HootSuite, partly because I didn’t like how TweetDeck showed up on my iPhone(of course I failed to compare the new one with the old on the phone first!). This presents a new learning curve for me- so far I’ve only gone as far as setting up Twitter. But it was the basic reason I was at HootSuite, so mission accomplished! The tweet excursion was about finding good gems, connecting and building new relationships. I hope to benefit in a number of ways- I’ve found a new follower who I want to be engaged with, I’m getting more local exposure, and I found a cool new blog that I think will provide useful tips for my writing career.
I’m also getting more engaged in Facebook, not because I love it but because others use it frequently and I can’t afford to miss those opportunities. The timing was right as a local communications group invited locals to post their blogs on their Facebook page. A win-win as it only took a few minutes to do that.
The balancing act here is knowing how far to go and when you’ve hit that point between value and vanishing returns. Know what I mean? You’re reading links and making the 100th bookmark and then you look at the clock. Yikes, where did the time go! I’m going to schedule a particular time of the day, every day, to expand my knowledge about available social media opportunities for promoting my freelance work. And, by assigning it a prominent place on the list, I’ve acknowledged my commitment and the value of this kind of engagement. Maybe, I’ll figure out a way to track the benefits in a way that reinforce the time spent?
Building a social media platform for one’s work is crucial. The time spent should be somewhat equal to the returns…depending on how you define them. What I’m realizing is the many ways to do self-promotion-some more labor intensive than others. The more I learn about marketing the more possibilities I see. It’s no longer as simple as handing out a business card, or putting a signature tag on email. The world is too competitive now and we have to find ways to stand out, to stand above the crowd.
On a scale of 1 to 10 where do you stand on social media, in terms of your engagement? By today’s standards I’m probably hovering between a 4 and 5.