The concrete is better than the abstract. The detail is better than the commonplace. The sensual [through the sense] is better than the intellect. The visual is better than the mental.
I’ve had a writing coach say, more than once, “show me”. Giving that extra detail with strong adjectives, precise descriptions and seductive words is what draws our readers in. Try the exercise of reducing your word count. Pull out unnecessary words and see if there is a more concise way to say the same thing. My natural inclination is to write in a flowing, wordy manner; I have to make a conscious effort to keep sentences clear and concise. By rephrasing a sentence, there is a more logical flow of the words that often enhances my original meaning.
Where you write and who you write for, or to, will dictate your style of writing. Flowery language isn’t appropriate for a technical writing article but necessary when writing about women’s lingerie. Think about your target audience. I have several blog clients, with unique subject matter. From lingerie to pond supplies, each topic requires a slightly different focus and usage of words. The challenge for me as a writer in this venue is to transition between client projects, quickly and efficiently. The same can be said of blogging or literary writing. Find your voice, write your best ‘product’, and sit back to see what happens.
What’s your biggest writing challenge?