What does it mean to say, I am a blogger? For some of us it’s a means to an end. Maybe we’ve decided to get rich quick (ha ha) and use our blog as a way to bring people to our product. For some, a blog is the personal online journal… we blog about our lives, our children, progress on our book, our travels or any specific topic that is important in our life.
Writers use blogs as part of their marketing package or platform. I’ve used Beyond Words as a place to host my resume and writing clips. I refer potential clients here and occasionally use my blog posts as examples for clients. My other blog, A Woman’s Page, reflects my personal interests in educating and informing women over 50. That is the blog where I devote more of my energy and consequently have a more engaged readership.
Last week I was reviewing and tweaking my resume and writing clips, an ongoing marketing task, when I had an Ah Ha moment. Writing about sexuality, midlife issues, caregiving, women’s health and relationships is what excites me. It’s why I started A Woman’s Page blog. The realization helped me clarify a couple of things. These are topics I need to be focusing on when I search for new clients. What I have been doing on this blog is writing about the writing/social media world as a way of exercising my craft and promoting myself. I want to intensify my efforts by building my authority in women-related topics, not dilute things by trying to sustain two very different blogs.
Beyond Words will remain here during this transition. But, I won’t be writing here. My marketing and social media profiles will direct people to A Woman’s Page. Many of you follow me there as well, so I hope you’ll continue to read and interact with me and my readers.
Thank you for your support and comments along the way. And, do come over to visit me at my other home,
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